When building a product around a business, I try to add value with every addition or removal. It's certainly easier said than done, and ranges in difficulty for different stages of a project. However, one sure quick way to add value right off the bat is to validate that people want your product. Granted this isn't always going to be an exact science, but with a few tricks we can gauge if our unique value proposition hits, our customer segment is responding, and our solution set resonates.

It's not can we build it, it's should we build it.

Applying lean businesses practices by testing the value of a product using fake door campaigns, email sign ups and other tools, we are able to get validation without spending money.

The Problem

Working as a product consultant, I am often work for new start-ups where I am asked to build a product that doesn't have any customers. Nobody has committed to paying for the product, and I am asked to move forward with a belief that if we build it, then the customers will buy it.

That is risky, and it happens everyday. I could design and build the best widget grinder in the world, but if their isn't a market for widget griding, then we are wasting our time.

The goal of tinysplash, is to give us the information we need to make the most important, and very first business decisions or every business: should we do it. When building a business, every decision should be made based on the best information you have. This is the problem we are solving:

Customer Discovery

I am seeking out 5 entrepreneurs, who had all started at least 1 business, and who were still self employed. The interview will follow a relatively standard path:

I am currently in the interview process, and will post my key takeaways here when they are ready!