Grow Therapy

Head of Product Design

Nov 2023 – Jun 2025

• Directed the Product Design function across the client, provider and payor experience, reporting to the VP of Design and VP of Product.
• Collaborated directly with the CTO to launch the Marketplace Excellence program, a design-led initiative that improved client–provider matching, booking UX, reviews, and cost clarity — driving measurable increases in conversion and early-session retention.
• Partnered with the VP of Growth and the CMO to design and deliver the Primacy Care Referrals project, expanding acquisition channels and strengthening provider trust in the platform.
• Partnered at the group level on design and product strategy to improve 0–2 session retention, intake flows, client engagement, and quality of care through measurement-informed design.
• Directed early mobile design strategy for Grow Therapy’s mobile app, establishing foundational patterns for navigation, booking flows, and provider–client communication.
• Oversaw integration of AI into product workflows, defining UI/UX approaches that balanced usability, transparency, and provider trust while accelerating client–provider matching and content creation.
• Scaled the Product Design team from 4 → 9, approaching a 1:1 PM–PD ratio that deepened partnerships and amplified impact across business-critical initiatives.
• Created hiring rubrics and career frameworks, recruited top design talent, and promoted a Product Designer into a Manager role — building leadership bench strength and succession.
• Strengthened cross-functional partnerships by aligning design with Product, Growth, and SEO leadership, resulting in higher velocity experimentation and measurable improvements in acquisition, retention, and booking conversion.
• Influenced executive roadmaps by presenting design vision and outcomes to senior leadership, ensuring alignment between product, design, and business goals, and securing investment for design-led initiatives.

Dropbox

Design Director

Jan 2021 – May 2023

• Led a 19-person design organization (managers, architects, Product Design, Research, Content Design) across Activation, Retention, Sharing, Teams SKU, Professional SKU, and Membership.
• Established company-wide frameworks — Feature Validation, Stop/Pivot/Preserve, and Senior Design Quality Calibration — to accelerate decisions and raise quality at scale.
• Drove initiatives that generated $X.M Net New Annual Recurring Revenue (NNARR) for Dropbox Teams via new feature launches, sharing improvements, trial conversion, and retention strategies.
• Increased usage of DropboxSign integrations, trial starts, and DropboxSend weekly users (XX–XX%) by creating activation principles and repeatable onboarding patterns.
• Served as the company’s top design interviewer/moderator; hired and retained a diverse, high-performing team resulting in multiple promotions.

Dropbox

Senior Product Design Manager

Oct 2018 – 2020

• Managed two design teams; guided experiment design and research in close partnership with Product, Engineering, Research, UX Writing, and Revenue Analytics.
• Shifted Growth Activation & Retention strategy from short-term revenue to a balanced portfolio, opening future opportunities and deepening user-centered design.
• Launched onboarding experiences and growth experiments that improved activation, reduced churn, and contributed $X.M ARR over ~18 months.
• Improved team culture and professional development processes; achieved highest “satisfaction” and “sense of purpose” ratings within the design org.
• Ran DEI-focused process experiments to broaden perspectives, clarify ownership, and ensure equitable team practices.

thoughtbot

Design Director, Consultant

Jun 2015 – Sep 2018

• Drove revenue and delivery speed using Lean Product Experimentation, rapid prototyping, and field research to de-risk and accelerate product decisions.
• Co-led New York office operations; designed and implemented policies that streamlined operations and improved predictability.
• Scaled NYC design team from 2 → 6 through hiring, coaching, and feedback; two designers promoted to Director roles.
• Owned office budget and sales pipeline; helped NYC become the highest‑grossing office (out of seven).
• Product lead for Upcase (education product); delivered content and strategy that improved engagement and retention.

thoughtbot

Product Design Manager (Player/Coach), Consultant

Jan 2014 – Jun 2015

• Shipped end‑to‑end product design spanning interaction, visual design, prototyping, and front‑end (HTML, CSS/SCSS, Ruby, JavaScript, Python).
• Facilitated GV‑style Design Sprints, generative brainstorming, research, and weekly backlog grooming to align cross‑functional teams.
• Partnered with clients and stakeholders to translate user needs into clear product requirements and intuitive interfaces.

We Ate The Web

Founder, Consultant

Jan 2011 – Dec 2013

• Founded a NYC‑based design/development studio delivering interface and UX design, problem framing, solution exploration, prototyping, and front‑end development (HTML, PHP, CSS/SCSS, JavaScript).
• Delivered solutions for clients including Walmart, Glamour Magazine, and Interpublic Group; built a self‑serve printing system enabling customers to create and print materials on demand.

Parsons School of Design

Fine Art and Photography

Aug 2006 – May 2008

The University of Arizona

Architecture and Business Entrepreneurship

Aug 2001 – May 2002

• Leadership: Org design & hiring, performance management, coaching & mentorship, vision & strategy, cross‑functional influence.
• Product & Growth: Activation/retention, onboarding, experimentation, metrics, portfolio strategy, cost/benefit tradeoffs.
• Design: UX & interaction design, visual systems, design ops, frameworks & playbooks, concept testing, prototyping.
• Research: Mixed‑methods planning, synthesis, opportunity mapping, JTBD, survey design, usability studies.
• Tools: Figma, FigJam, Coda/Notion, Front‑end (HTML/CSS/SCSS), basic JS/Ruby/Python for prototyping.