A Simple Framework for Building Impactful Relationships
Strong relationships between design, engineering, and product leadership don’t happen by accident. They’re built with intention. Over time, I’ve found that the most impactful partnerships I’ve had—whether with PMs, engineers, or other leaders—follow a simple three-step framework:
- Set expectations
- Understand motivators
- Achieve together
Step 1: Set Expectations
Clarity comes first. The best relationships begin with a clear understanding of how you’ll work together. What’s expected of each role? Where are decisions made? What’s the shared rhythm?
By setting expectations early, you reduce ambiguity and make sure nobody is guessing at their responsibilities.
Step 2: Understand Motivators
Every leader brings different motivations to the table. Some thrive on efficiency. Others care most about scale, innovation, or customer experience. Taking the time to learn what excites your partner—and what drains them—creates a foundation of trust.
When you know someone’s motivators, you can align opportunities that play to their strengths and keep them engaged.
Step 3: Achieve Together
Nothing builds a relationship faster than shared success. Once expectations are clear and motivators are understood, the next step is to deliver something meaningful together. That achievement creates momentum, trust, and a track record you can build on.
Big or small, the key is that the win is shared. You both own it.
Why This Works
This framework has helped me again and again—whether welcoming a new engineering manager, collaborating with a product leader, or aligning with executives. It takes relationships from transactional to strategic.
It’s simple, but powerful:
- Set expectations so you’re aligned.
- Understand motivators so you’re connected.
- Achieve together so you’re invested.
“Relationships grow strongest when they’re built on clarity, trust, and shared wins.”