Intersession Engagement Strategy
The Challenge
At Grow Therapy, we identified intersession engagement as a critical strategic priority. The therapy experience couldn't just happen once a week in a one-hour session. To deliver better care, support providers, and demonstrate outcomes strong enough to maintain insurance contracts, we had to improve the quality of care that happened between sessions.
The Solution
Session Topics Feature
We designed a system that prompted clients to reflect on their therapy experience before sessions. Key features included:
- Guided Reflection: Help clients who struggle with reflection
- AI Summarization: Convert open reflections into actionable topics
- Dynamic Prompting: Contextual timing based on client journey
- Provider Preparation: Clear, concise summaries for therapists
Design Philosophy
The solution focused on helping people who don't know how to reflect, rather than just serving those who already had the habit. This required:
- Expanding the problem space beyond simple note-taking
- Using exploration frameworks to generate divergent ideas
- Studying competitors and using AI tools for inspiration
- Validating why reflection was difficult in the first place
Key Learnings
Innovation vs. Pragmatism
We championed audio-first reflection based on evidence from our Summit acquisition, but adapted when the CTO pushed back. This showed the importance of balancing innovation with organizational alignment.
Strategic Pivots
The feature moved between standalone and mobile app integration multiple times. Success required maintaining vision while adjusting execution strategy.
Impact Measurement
The initiative demonstrated that intersession engagement was not only possible but powerful, advancing care quality and supporting measurable outcomes.