My design principles influence the solutions I create.

  1. Useful

    Does it solve a meaningful problem?

  2. Hierarchical

    Do the elements shows their importance or relationship to one another?

  3. Simple

    Can you delete anything and still convey the purpose?

  4. Unified

    Do all elements work together harmoniously to create a cohesive whole?

  5. Pretty

    Does it appeal to you and your customer visually?