My design principles influence the solutions I create.

1. Useful

   Does it solve a meaningful problem?

2. Hierarchical

   Do the elements shows their importance or relationship to one another?

3. Simple

   Can you delete anything and still convey the purpose?

4. Unified

   Do all elements work together harmoniously to create a cohesive whole?

5. Pretty

   Does it appeal to you and your customer visually?